Dear Lucy……..

…. I quasi religiously follow all your reflections about corporate guff, empty phrases, meaningless mission statements, empty value brimboria, the leashing out at CEOs possessing or missing skill sets – to name just a few.

I thoroughly enjoy listening to your careful choice of words, the apparently never ending choice of ranting vocabulary and the elegance and eloquence of your word- and phrase-forging capabilities – may this flow blossom eternally.

However, the other day as I indulged in my weekly listening pleasure “Lucy Kellaway” on and the regular replays on BBC’s podcasts, a thought crossed my mind: what is your mission statement, why are you doing this, and most importantly of all questions: SO WHAT?

PS: if anybody wants to join the group of followers: here is the link to the Financial Times