Marketing Guff Awards 2015 – Open for Nominations

I’m an avid collector of marketing flannel, corporate guff, meaningless verbiage and blathering of any kind and nature.


and the winner for May 2015 is: www.roadid.com 

They sell neat, moderately fashion-conscious wristbands with customisable medi-IDs. So far so good, however a few weeks post my first purchase of the beginner’s package (sic!) the following email clogs up my inbox:



“dümmer goht’s nümmer” as we say in Swiss German! What nonsense is this ??

stay tuned for updates